Future Up is working towards a larger market for natural farming. Together with farmers, advisers, financiers, knowledge institutions and governments, we ensure that supply and demand find each other better.
We stand alongside the farmer, sharing what works in practice - whether it is growing without pesticides or concluding clear marketing agreements. Always with the earning model in mind, because: natural agriculture pays off. For soil and for the farmer.
Our ambition? To put the Netherlands ahead in biodiversity restoration, with farming practices that are natural and financially sustainable.
Future Up developed an online site where buyers of food and drinks can find a national overview of farmers who are actively working towards stronger nature and more biodiversity: boerennatuurlijk.nl. Here, as a buyer, you can check which farmers you can buy food and drink from, where they are located and how they contribute to nature and biodiversity.
More and more parties are helping farmers switch to natural farming. These include suppliers of natural solutions, cooperatives, buyers and farmers who are already working differently. Ministries, provinces, financiers, advisers and knowledge institutions are also connected. What they share: the conviction that things have to change and the willingness to work on it together. Also connect.
Transitions works to change markets. Our programmes in agriculture transition, circular textiles and in the construction and infrastructure sectors show that it works. A transition programme is a programme to change a sector. We are currently doing that on biodiversity in food and agriculture, circularity in textiles and nature inclusiveness in the construction and infrastructure sector. What characterises such a Transition programme is that multiple parties together hold a solution to a societal problem. Future Up brings these parties together to change this market towards a better future.
Gerard Teuling
Sector manager Agrifood
Mark van Luijn
Advisor public affairs